A multinational’s chips, flavoured with a yeast-based spread that we’re all convinced is right up there with koala and thong as a hallmark Australian tourist attraction? Tom Tanuki is having none of it!
McDONALD’S IS selling new Vegemite McShaker fries for a bit.
Cross-branded promotional marketing is all for nothing if you don’t fully realise its benefits by informing the stenographers of the nation’s local establishment media via an immediate press release. Then, they do their hack work on your behalf.
As the McShaker Fries media release says:
Just when you thought a Macca’s summer couldn’t get any bigger, we’re shaking things up – literally – with a collaboration written in the Aussie stars featuring one of our most treasured icons, VEGEMITE… Whether you like a little or a lot, nothing tastes like Australia more than VEGEMITE and it’s now coating our World-Famous Fries for the ultimate snack collab.
I know about this innovation in cross-branding promotional marketing because The …