Show me the model: Why the commercial advertising agency model must be reimagined [Video]

In his latest CEO Soapbox column, Leagas Delaney CEO Gareth Davies reflects on the fact that 90% of agency heads admit their agency model isn’t futureproof. Can Tom Cruise help get the conversation started?

Change is the only constant. It’s a familiar phrase for those working in the creative industries, often used as a way of making sense of the constant flux that exists around our work, relationships and roles. But if you put the daily machinations to one side, real change – change that impacts the foundations of our business – is actually reasonably rare in our industry.