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Global Marketing Strategies

Should Your Franchise Go Cashless? Pros and Cons to Consider [Video]

Picture this: you’re in a coffee shop where every transaction is as smooth as the espresso. No one’s digging for change, no cash drawers sticking at the worst moment – just a swift swipe or tap, and your customers are on their way. Sounds pretty slick, right?  

That’s the allure of going cashless, and it’s catching on fast among franchises. In an era where speed and convenience often dictate consumer choices, many business owners are asking themselves if it’s time to ditch traditional cash transactions entirely. Trust us, it’s one of the trends we’ve noticed as a seasoned franchise digital marketing company.

Before you can bid farewell to cash and welcome digital-only payments, you’ve got to pause and consider. While waving your phone to pay is super convenient, the reality is, shifting to a cashless setup isn’t a one-size-fits-all solution. It actually involves a bit of a shake-up in daily operations and customer handling.

There are perks, without a doubt, …

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