Short form is king. Just make sure your creative (and strategy) is up to scratch [Video]

Do you know your Reels from your Shorts from your Spotlight? Jeffrey Kloezeman of VaynerMedia EMEA says a lot has changed in social media (thanks, TikTok) – and for the first time, creative drives its own reach.

Ten years ago, social media platforms were like cozy house parties. You’d see your friends and family, and ok, maybe there would be some sort of brand presence as they started to dip their toe in this new digital space. It was a simpler time when holiday photo albums and life milestones dominated our screens.