Short and Sweet ft. Telegraph, Baskin-Robbins, KEAN [Video]

Attention spans are shrinking.

We have more and more things to fill the day.

There’s a near-endless amount of content to watch.

What does all that mean? When it comes to advertising, sometimes shorter really is better.

These video ads don’t try to communicate long, confusing brand messages, they just want to get across emotion and awareness as efficiently as possible.

Keep scrolling to take a look at how they do it.

KEAN | Orange

KEAN is a Cyprus-based company that makes fruit juices and other drinks. The question they were grappling with: how do you get across the fresh, delicious taste of orange juice through video? The answer is this vibrant animation, suggesting what it feels like to take that first morning sip.

Telegraph | Words Are Powerful

Marketers forget the power of words at their peril. This advert from The Telegraph is the latest in a simple but effective series highlighting that power. Similar words are juxtaposed, along with relevant footage, to …