Shape History Launches Global Campaign Unveiling Diabetes Hidden Mental Health Burden with Landmark Survey Marketing Communication News [Video]

Shape History, the award-winning social impact communications agency, has launched this year’s World Diabetes Day campaign in partnership with the International Diabetes Federation (IDF) to highlight the mental health challenges of people living with diabetes worldwide. With a focus on putting well-being at the heart of diabetes care, the campaign seeks to improve the quality of life for the global diabetes community. The Federation has championed those living with the condition since 1950.

The campaign centres around a landmark global survey on diabetes and well-being, commissioned by IDF and conducted by Shape History, which included nearly 2,000 people living with the condition from seven regions around the world. The survey reveals that 77% of respondents struggle with mental health concerns, primarily driven by fears of complications. These results spotlight the critical role of mental well-being in comprehensive diabetes care.

Having successfully delivered four World Obesity and two Rare Disease Awareness Days, Shape History is well-versed in creating impactful …