Shanghai Summer Intl Consumption Season invites global tourists [Video]

SHANGHAI, June 28, 2024 /PRNewswire/ — A news report from english.shanghai.gov.cn:

The Shanghai Summer International Consumption Season Global Promotion Conference was held on June 21 at the Sinan Mansions Literature House, hosted by the Shanghai Municipal Commission of Commerce and the Information Office of Shanghai Municipality.

Shanghai Summer, a summer consumption promotion event, will take place from July to October, welcoming both domestic and international consumers to gather in Shanghai, explore the city, and enjoy its vibrant summer atmosphere.

Unveiling of official Shanghai Summer logo

The international consumption season has introduced a new logo crafted to invigorate urban summer spending. The logo, revealed during the conference, incorporates elements of Shanghai’s cityscape. The design features a mosaic of shapes forming a stained-glass window with vibrant colors that represent the energy of Shanghai in summer.  

Launch of global promotion campaign

The global promotion of Shanghai Summer has …