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Sex abuse survivors blast Emily Atack’s ‘insulting and triggering’, ‘I’m asking for it’ consent law campaign as they say, ‘This was what my rapist told me’ [Video]

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Global Marketing Strategies

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A ‘provocative’ campaign using the slogan ‘I’m asking for it’, fronted by Emily Atack, has been slammed by sexual abuse survivors for the ‘tone-deaf’ message.

The campaign tagline calling for a change in the laws on rape and sexual assault has come under fire by hundreds of women.

Those behind the petition say it was designed intentionally to ‘draw attention’ and ‘flip the narrative’, so that consent is not the absence of a No, but the presence of a Yes.

Fronted by actress and comedian Emily Atack, the stunt was created by the Right to Equality non-profit group and the CPB London advertising agency.

Launched on March 5, the posters will roll out across the UK on billboards, bus stops, gyms, student unions and accommodation.

The campaign group is also selling a white t-shirt for £28 with ‘I’m asking for it’ printed in pink block capitals on the front, …

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