IT’S frustrating to spot a dress you love on social media, only to click through to the website and find it is sold out.
It happened to me recently.
One of my favourite fashion influencers, Yasmin Devonport, showcased a gorgeous blue dress on her TikTok account.
At £120 from Asos, it wasn’t cheap but I could have justified it for a special occasion.
Alas, as often happens with fashion pieces that have gone viral, when I clicked through to Asos it was sold out.
A few days later, I spotted an ad with the video of Yasmin modelling the dress, from a brand called Like My Choice.
I hadn’t heard of it, but it describes its offerings as “the newest boho chic clothes and accessories”.
To my amazement, I found the blue dress on the website, using the same photos as …