As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game.
Who hasn’t seen or read about the hype around influencer power, right? I mean, the data shows that “nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.”
However, I hit a wall as it was time to take the following steps to work with influencers. I had little idea how influencer pricing works and how to budget for it.
To find my footing, I went all in: I deep-dived into pricing data, looked up different partnership options, and got tips from people who’ve been there and done that.
This blog details the full rundown of what I learned. Let’s get into the real side of influencer pricing and budgeting, shall we?
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