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September 2024 – Mercy For Animals [Video]

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Event Marketing and Sponsorships

September 2024

Adding Plant-Based Drinks to University Vending Machines

India

We persuaded two prestigious educational institutions in India, Noida Institute of Engineering and Technology and International Management Institute Delhi, to replace some dairy products with plant-based drinks in their vending machines.

We approached two vending machine companies—GoGrab and Only Earth—about the rising demand for plant-based products, and both brands agreed to offer plant-based cold coffee at the institutes. This achievement showcases how open dialogue and collaboration can drive meaningful change, and we look forward to expanding these initiatives across other campuses, paving the way for a more compassionate future.

Making a Splash at Climate Week

United States

While lobbyists and environmentalists flocked to New York City for Climate Week, we launched an eye-catching campaign in the city, Eat Like There’s No Tomorrow. As influential policymakers headed to the week’s events, many were met with billboards and ads around the city proclaiming, “Eating animals fuels climate change.”

We also created the …

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