Sephora Kids: do 10-year-olds need a skin care regimen? [Video]

Any parent of a tween may have noticed there are a lot of high-end skin care products on wish lists this year.

That includes child psychologist Dr. Tamara Soles who says she’s had to have a talk with her daughter about why she wants these products.

“When I hear the words Drunk Elephant out of a ten-year old’s mouth, I know that something’s trending that we need to understand,” she said.

Soles says there’s nothing new about kids wanting to play dress up and experiment with makeup.

But social media has amplified those desires and birthed the so-called “Sephora Kids” movement, where young influencers demonstrate their skin care regimens, and makeup routines.

“So many kids are on Tik Tok and other social media platforms, they’re seeing these skin influencers, these young kids talking about their skincare routines. And so, it’s not only serving as something that they feel like they …