SEEHER RELEASES ITS FIRST-EVER CAMPAIGN: “SHE MATTERS: BOTTOM LINE” [Video]

The Campaign highlights economic power of women and how they can be a growth multiplier for brands, while also reinforcing their overall mission of fighting for accurate representation of all women and girls in media, marketing, advertising and entertainment 

NEW YORK, Sept. 26, 2024 /PRNewswire/ — The Association of National Advertisers’ SeeHer, the global movement dedicated to ensuring accurate representation of all women and girls in media, marketing, advertising, and entertainment, yesterday released its first campaign highlighting the economic spending power of women and girls and how they are a growth multiplier for brands. Created in partnership with creative advertising agency Curiosity, the new campaign, “She Matters: Bottom Line,” focuses on the spending power and economic impact of women and girls through the lens of Generation Alpha.