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ScottishPower and The Union launch new creative brand campaign: Journey Marketing Communication News [Video]

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Global Marketing Strategies Integrated Marketing

Leading the charge towards a greener future

ScottishPower, in partnership with The Union, has launched a new brand campaign ‘Journey’, bringing to life its action and ambitions to deliver a cleaner, greener and more affordable energy future.

Energy is an engine for UK growth and rising electricity demand, combined with the continued need for climate action, sees ScottishPower leading from the front with a bold investment plan focused on enhancing grid infrastructure and increasing renewable capacity.

As the UK’s only vertically integrated energy company, the business is spearheading the UK’s green energy transition right across the industry. From building the clean renewable power needed to reduce reliance on dirty, volatile fossil fuels, to rewiring the electricity grid for the future and supporting customers with clean technology in their homes and businesses, its involved in every aspect of building a better future, quicker.

It challenged The Unionto capture and bring to life the breadth of its business and how it …

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