Scotch & Soda opens iconic Carnaby Street store [Video]

Today, Scotch & Soda proudly unveils their newly relaunched store on Carnaby Street, marking a new chapter for the beloved brand under new ownership. The Scotch & Soda store, located at 13-14 Carnaby street, comes 12 months after the brand’s acquisition by New York-based brand management company, Bluestar Alliance. Spearheading the UK store’s grand reopening is Victor Barbosa, a South African business owner who has worked closely with the brand for 13 years. Renowned for his success in managing Scotch & Soda in South Africa, Barbosa brings extensive experience and expertise to this exciting partnership.

The new store embodies a sophisticated yet vibrant design, characterized by pops of colour that reflect the brand’s signature eclectic style. Shoppers can expect to find Scotch & Soda’s full range of menswear and womenswear collections, as well as an array of accessories and footwear.

Victor Barbosa expressed his enthusiasm for the relaunch: “Bringing Scotch …