Scaling tech in India: Lessons from Namma Yatris driver-centric approach [Video]

India’s burgeoning digital landscape presents a unique challenge and opportunity: building technology solutions that can seamlessly serve a billion-plus population. At the heart of this challenge lies the question of scalability. How do you create a product that not only meets the needs of millions but also anticipates and adapts to the demands of billions?

Namma Yatri, the Bengaluru-based ride-sharing platform, and its Hyderabad counterpart, Mana Yatri, are at the forefront of addressing this challenge. Both platforms, under the umbrella of Juspay Technologies, offer autorickshaw and cab drivers a commission-free platform. Aligned with the Open Network for Digital Commerce (ONDC) vision, these apps aim to democratise the mobility sector by empowering drivers.

At DevSparks Hyderabad 2024, Magizhan Selvan, CEO of Namma Yatri/Mana Yatri, offered his insights into the company’s journey to scale during a fireside chat with Rishabh Mansur, Head of Community Initiatives at YourStory.

A driver-centric approach

Unlike many other ride-sharing platforms, Namma Yatri has …