Saying no, honing hybrid, and fixing pitches: Ad execs 2025 New Year resolutions [Video]

As the curtain opens on a pivotal year for the marketing industry, we ask leading execs what they’ve vowed (or prayed) will change in 2025.

Last month, we reported on prospects of “anemic budget growth” for marketing in 2025 as the industry’s “era of less” continues to bed in. And with existential shifts coming from AI and other technologies too, 2025 may prove to be a sink-or-swim year for brands and their agencies.

So as marketers return to their desks after well-deserved holiday breaks, how are they steeling themselves to survive and thrive this year? And, if they could speak for the industry itself, what New Year’s resolutions would they make? We asked leading marketers from The Drum Network.

Will Tunstall, co-founder & chief design officer, Tommy: “How about a resolution to be braver, more interesting, and more distinctive. We hear a lot about the rising levels of boredom in the upcoming generations. That this is happening despite the near endless volume of …

Tags Mar Tech, Marketing Tools, Mobile Marketing