Say hello to a new wave of exciting tech-enabled B2B demos [Video]

As the concepts B2B marketers communicate become more complex, agencies find ingenious ways to tell their stories, says Jamie Manfield of 2LK. And it’s all down to tech.

Our content consumption patterns have shifted radically over the last 10 years, driven by unprecedented internet speed and accessibility. The amount of data produced has increased by 74 times since 2013, according to Statista, with brands fiercely competing for exposure.

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As a result, communicating B2B brand messages to a time-poor audience, particularly as a live experience, has become a tall order. Generalist corporate videos have lost their power as today’s audience demands a more personalized experience to capture their focus.

Arguably, one of the main challenges for B2B content is that the audience is rarely in an immediate position to buy. In fact: “95% of business clients are not in the market for many goods and services at any one time“.

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