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Saudi Tourism Launches “Where Winter Lights Up” with Packed Calendar of Events [Video]

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Public Relations
  • Running from now through March 2025, Winter in Saudi features more than 1,000 activities and experiences, plus 500 special offers, bringing the world together in one place
  • Key annual calendar events including Riyadh Season, AlUla Festival and Events, Diriyah Season and MDLBEAST make a much-anticipated return, promising to be bigger and better than ever, inviting visitors to feel the spark of Saudi’s sensational winter season
  • Saudi winter this year contains even more iconic offerings, from a Harry Potter Experience to major boxing and football matches, Formula 1 Saudi Arabian Grand Prix, and the Dakar Rally

RIYADH, Saudi Arabia, Oct. 11, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, is announcing “Where Winter Lights Up” – the second phase of the iconic global Saudi tourism campaign “This Land is Calling”.

Encouraging travelers from around the world to unearth Saudi’s legends and wonders this winter season, “Where Winter Lights Up”, is an invitation to embark …

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