Saudi Arabia is betting big on sports

With bold investments and a bid to host the 2034 FIFA World Cup, Saudi Arabia is aiming to become a dominant force in the global sports industry. CNN’s Eleni Giokos explores how these initiatives are transforming the Kingdom’s sports sector and contributing to its broader economic diversification strategy. 

05:58 – Source: CNN

Latest from CNN Business 16 videos

Saudi Arabia is betting big on sports

05:58

Now playing

– Source: CNN

Millions of Americans set to lose internet access

03:28

Now playing

– Source: CNN

How to manage a company through major change, according to 3 business leaders

02:13

Now playing

– Source: CNN