Saskatoon’s bus rapid transit gets a new name [Video]

A new transit system meant to change the way people move around Saskatoon is beginning to take shape.

Councilors at the city’s governance and priorities committee this week gave enthusiastic and unanimous support for “Link,” the new name and branding for the long-awaited bus rapid transit system the city has been building towards.

“It’s all very exciting. I love it,” Ward 6 Coun. Cynthia Block said shortly after the name was revealed to committee members.

The city hired an outside consulting firm to come up with the name after nearly three years of work that included consultations with various groups, transit users, and workers.

“It is not every day administration has an opportunity to come up with a name and a visual identity for a new infrastructure that will surely transform the city’s transportation network and benefit everybody in Saskatoon,” Carla Blumers, the city’s director of communications and public engagement, …