The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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SAS Viya and the pursuit of trustworthy AI [Video]

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Strategic Partnerships and Alliances

As the use of ever more powerful AI models continues to grow, ensuring trust and accountability must be at the top of the list of goals, on par with any of AI’s potential benefits. It won’t happen overnight, nor will it result from any single step, such as better code, government regulations, or sincere pledges from AI developers. It will require a substantial cultural shift over time involving people, processes, and technology, and it will require widespread collaboration and cooperation among developers and users.

Despite any misgivings about AI’s shortcomings, business leaders can’t ignore its benefits. Gartner found that 79% of corporate strategists believe that their success over the next two years will depend heavily on their use of data and AI. The proliferating use of AI is inevitable. The rise of generative AIin particular has created a gold-rush mentality born of the fear of being at a competitive disadvantage—resulting in significant noise and potential recklessness …

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