Report calls SAS “the best choice for enterprises in need of sophisticated customer analytics …”
, /PRNewswire/ — SAS today announced it has been named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024. As the report notes, since the first Forrester Wave evaluation in the CCMH category 15 years ago, SAS is the only vendor to be named a Leader every time while also appearing in every evaluation without undergoing a major acquisition or divestiture.
Organizations in banking, insurance, telecom and more leverage SAS’ sophisticated customer analytics.
SAS, a global leader in data and AI, boasts more than 1,500 mostly enterprise customers, per the report, with a deep focus on regulated industries. SAS customers in banking, insurance, telecom and other industries leverage MarTech solutions like SAS® Customer Intelligence 360.
Per this Forrester Wave, “SAS is the best choice for enterprises in need of sophisticated customer analytics, as either a full solution or part of an ecosystem with other CCMH orchestration tools.”
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