Sanofi Case Study [Video]

The challenge

Sanofi realized they had a “burning platform.” It was mission-critical to upskill the marketing team in key areas of digital transformation. The global pharmaceutical company had undertaken several digital initiatives (such as the opening of their Framingham digitally enabled manufacturing facility in the US, and their Darwin real-world data platform) but digital need to be the new mantra of every Sanofi department to attain digital transformation.

The Solution

“Having worked in the industry, I recognized Circus Street [now a part of QA] is amongst the very best to partner with. Their program is exceptional, their content is fantastic, and it really drives greater knowledge and confidence in all aspects of digital,” said Jo Earl, Head of Global Marketing Excellence. “It also helps marketers to better apply the thinking in their day job.”

Sanofi approached us in August, and had an impressively rapid-start: they launched their learning programme globably in November. Their key …