Sandals Launches Multi-Million Dollar Made of Caribbean Campaign [Video]

Sandals Resorts has launched a multi-million dollar campaign, “Made of Caribbean,” signalling a new brand direction.

Alongside the campaign, the all-inclusive resort company introduced an updated visual identity that aims to inspire travellers through connections and the spirit of the islands.

“My family has called the Caribbean home for more than six generations and there is no one who knows or loves this region more. We are Caribbean. We believe the Caribbean connects us all, it’s part of our soul and we want to share these unique experiences and this joy with the world,” said Adam Stewart, Executive Chairman of Sandals Resorts.

The campaign will launch on 28DEC with a film narrated by Stewart that showcases the company’s Caribbean roots.

“Sandals and Beaches Resorts are exclusively and uniquely ‘Made of Caribbean,’ that is who they are,” said Mikal Pittman, EVP, Executive Creative Director at Leo Burnett, which created the campaign …