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KRON, the Nexstar Media Group-owned CW affiliate in San Francisco, has launched a comprehensive audio and visual rebrand ahead of its 75th anniversary celebration in November. The refresh encompasses both a new motion graphics package and an orchestral update to the station’s sonic branding.
Design evolution
The visual rebrand, spearheaded by Nexstar’s Nashville Design Center, retains KRON’s signature circular logo while introducing contemporary design elements. The station’s iconic “4” emblem, which mirrors the architecture of the Golden Gate Bridge tower, remains central to the identity.
“KRON’s brand mark is distinctive. We knew going into the redesign it would need to be a circle-focused package,” said Vince Conti, director of Nexstar’s Nashville Design Center.
Award-winning designer Jon Berry implemented stop-motion animation techniques throughout the graphics package. The approach diverges …