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Samsungs secret Galaxy S25 ace will beat Apple at its own game [Video]

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Global Marketing Strategies

The Samsung Galaxy S25 series of phones — expected to be unveiled in January of next year — apparently had one last ace up their sleeve. Samsung will reveal a revamped Bixby for its newest flagship phones which promises to do everything that Apple has been advertising since September.

The two biggest selling points for the iPhone 16 were the camera control button and Apple Intelligence. However, Apple Intelligence is undergoing a very staggered launch and isn’t even available in some regions of the world. And whatever features have been rolled out make it quite obvious that Apple Intelligence needs a lot of work before it’ll be something worth buying a new phone for.

Samsung on the other hand has already designed a new LLM-powered Bixby assistant that it has made available in China. This new Bixby is said to be coming to the rest of the world with the launch of the Galaxy …

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