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Samsung Overtakes Apple as World’s Top Smartphone Provider [Video]

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Global Marketing Strategies

Samsung Electronics has overtaken Apple (AAPL) as the world’s top smartphone provider in the first quarter, according to data from research firm International Data Corporation (IDC), while Chinese rivals like Xiaomi and Transsion grabbed market share.

Global shipments of Apple iPhones fell 9.6% year-over-year to 50.1 million units in the first three months of the year, while Samsung’s fell 0.7% to 60.1 million units, IDC said.

Apple’s market share globally fell to 17.3% from 20.7% a year ago, while Samsung’s fell to 20.8% from 22.5%.

Chinese firms Xiaomi and Transsion, the third- and fourth-largest smartphone providers, respectively, added market share. Xiaomi had a 14.1% market share in the first quarter, up from 11.4% in 2023, while Transsion had a 9.9% market share, up from 5.7% a year ago.

Oppo, another Chinese smartphone maker, was in fifth place at 8.7% market share, down from 10.3% last year.

Still, the broader smartphone industry is seeing a revival, …

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