Journalism and public relations are two professions that have been linked together. With that connection has come the stereotype that the two are morally opposed foes.
Samantha Berdini, one of many journalists to make the career switch into PR, provides insight to Centennial College PR and journalism students as to what the relationship is really like.
Berdini, now a senior account manager at Category Communications, spoke on a panel Nov. 21 at Proof Strategies in Toronto, which was organized by Centennial PR post-grad students.
Watch the video to learn more about Berdini’s transition from journalism to communications.