, /PRNewswire/ — Safilo Group – one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles, and helmets – and Under Armour – a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories – announce the renewal of their global licensing agreement for Under Armour branded eyewear until 2031.
Through the renewed agreement, the companies will offer lightweight, versatile eyewear solutions – both sunwear and prescription – that support athletes on and off the field with stylish designs that maximize comfort and fit, eliminate distractions and improve visibility.
“We are enthusiastic about extending our successful partnership started in 2020 with Under Armour. Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep on investing in design and technology to create products that empower athletes and consumers in their everyday life. We are …