Ryan Phelan – Complex email marketing automation and communications for events [Video]

Whether virtual or in-person, the success or failure of an event can come down to the communication and expectations. Just getting the registration is merely the first step in a series of micro-conversions from that point to the event. Ryan Phelan is the CEO of U.S.-based RPE Origin, and an industry thought leader. From this energetic session, you’ll walk away with an understanding of the “lifecycle” of an event and how to break through daily distractions to earn priority. See how complex marketing automation, based on self-disclosed interest, can lead to greater attendance and post-event positive feedback. As a bonus, you’ll learn how to easily templatize these automations for repeated use.

0:00 – Introduction and Energy Boost
1:10 – Speaker Introduction: Ryan Phelan, CEO of RPE Origin
2:18 – Presentation Topic: Marketing Automation in Event Context
3:19 – The Role and Impact of Marketing Automation
5:33 – Complexity and Sophistication in Marketing Automation
7:57 – Customizing Automation Based on Data and User Interaction
10:15 – Incremental Innovation in Marketing Automation
13:39 – Transforming Event Marketing in the Post-COVID Era
19:34 – The Need to Elevate Event Engagement Strategies
27:02 – Conclusion: Emphasizing Strategy, Testing, and Innovation in Automation