5 Steps to Building an Audience with #Hashtags
5 Steps to Building an Audience with #Hashtags
5 Steps to Creating Successful Ads

Runners on Strava are ‘paying mules’ to impress followers with fake workouts | Tech News [Video]

Categories
Global Marketing Strategies

People are tricking an app used to track exercise by paying so-called ‘Strava mules’ to complete workouts.

More than 100,000,000 people around the world use Strava to record time, distance and location data from their jogs, runs and cycles.

They can then share this with friends who may well gift them a ‘kudos’ for their athletic efforts.

But it turns out not everyone is being honest about their exploits.

Some users would rather pay others known as ‘mules’ or ‘jockeys’ advertising their services on social media, than exercise themselves.

One such ‘mule’ is Wahyu Wicaksono, from Indonesia, who does an average of one or two runs of various lengths each day for his 76 regular customers.

He told ITV News: ‘Running has been my hobby since childhood, and I often take part in running championships.

‘I can earn a good amount of money from being a Strava jockey, so I …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos