Categories
Global Marketing Strategies

Rugby Australia has a plan. To me, it looks more like a Christmas wish list [Video]

So. Rugby Australia’s just announced five-year strategy, you say?

You know, the one titled by the marketing department – who was surely up all night to do it – “Green to gold”.

Under normal circumstances I would sneer a little unpleasantly that the plan wishes for everything bar a partridge in a pear tree, and has about as much chance of being delivered.

After all, with goals of beating the British and Irish Lions, finishing in the top four of the 2027 and 2029 Rugby World Cups and with a 70 per cent success rate by 2029, not to mention winning the Bledisloe Cup every second year, it boils down to “After over two decades of struggling and often floundering, our new goal is to be a colossal success.”

And what, pray tell, was the aim of …

Watch/Read More