Rufa Mae is hunting down the most ‘sulit’ products in Fresca Tuna’s newest film adobo Magazine [Video]

MANILA, PHILIPPINES — Rufa Mae Quinto stuns viewers with a Booba-like performance Fresca Tuna’s digital film Gold.

In a tongue-in-cheek mockumentary, Rufa Mae plays the character of Luffa May, a woman with a faux sickness called ‘Di Sulit Hypersensitivity (DSHS), which makes her itchy when she sees or touches anything that’s not sulit (worth the price).

The film is produced in partnership with independent creative shop Leron Leron Sinta.

“The digital film sets the tone for how Fresca wants to connect with its audiences. We took inspiration from how Filipinos always strive to get the most value for their money,” said Varge Pollins Masanque, one of the Founding Creative Partners of Leron Leron Sinta.

“With Fresca Tuna being a sulit brand, we wanted their social media debut to stand out by blending our signature masa-inspired humor with their strong reasons to believe. Adding Rufa Mae Quinto – an icon beloved by …