LONDON, UK — Smart Energy GB has drafted in TV icon Ross Kemp to visit households across the country to find out how happy people are with their smart meters in a new campaign created by creative agency AMV BBDO.
The new work, directed by Fred Rowson through BlinkInk, will run across TV, VOD, press, social, digital, and radio. It shows the actor-turned-documentary maker using his trademark investigative manner and a little light humor to bring to life new research revealing that four out of five people are happy with their smart meter.
In investigative mode, Ross turns up in people’s homes — as they go about their daily chores, eat breakfast, and get ready for work — asking members of the British public: “Happy with yours?” At the end, he joins Albert Einstein, Smart Energy GB’s brand ambassador, who enthusiastically confirms that, according to a nationwide survey, four out of …