Rocket Companies announces re-brand to bring everyone under ‘Rocket’ umbrella [Video]

Rocket Companies announced a re-brand on Tuesday that they say will put all of the company’s services under the “Rocket” brand.

According to Rocket, the re-brand will include a campaign during the Super Bowl, a return for the Detroit-based company.

With the re-brand, there will be several changes to names, including:

• Amrock, the national title producer, settlement provider and appraisal management company, will change to Rocket Close
• Amrock Title Insurance Company will become Rocket Title Insurance Company
• Rocket Pro TPO will be renamed Rocket Pro

Under the re-brand, there is a new “halo” logo, a refined wordmark, custom typefaces, a refreshed red color and more. The company said that the next step in its brand transformation will be revealed with a Super Bowl ad, showing how homeownership can unite the nation.

“Homeownership is a fundamental building block of the American Dream. As the category leader, it is important that every aspect of the Rocket brand lives up to …