ROAM | MP&F Strategic Communications [Video]

In the white-hot cannabis sector, Roam wanted to stand apart in a sea of seltzers that primarily used white cans and floating fruit.

The sparkling Hemp-based and THC-infused drink came to MP&F seeking branding, packaging design and a full launch plan through earned, owned and paid efforts.

We looked to outer space and sought inspiration from the mystery and intrigue of the unknown. The drink is alcohol free yet delivers a gentle buzz with no hangover. So maybe it’s the best of both worlds, this one and the other one from which it came.