RKD Group Named Fundraising Agency of Record for The Bowery Mission | PR Newswire [Video]

, /PRNewswire/ — RKD Group is excited to announce its selection as the direct response fundraising agency of record for The Bowery Mission, a historic organization dedicated to transforming the lives of people experiencing homelessness and poverty in New York City. This partnership will focus on advancing The Bowery Mission’s fundraising efforts through RKD Group’s omnichannel, data-driven strategies.

“Partnering with The Bowery Mission—a beacon of hope in one of the nation’s largest cities—is an honor,” said Tim Kersten, CEO of RKD Group. “Our shared commitment to fostering long-term donor relationships and making a tangible difference in the community will drive our efforts to help them meet and exceed their goals.”

RKD Group will provide comprehensive fundraising services to support The Bowery Mission, including direct mail, digital campaigns and cutting-edge data and analytics. By applying an omnichannel approach, RKD Group aims to optimize donor engagement and boost long-term net revenue, ensuring The Bowery Mission’s …