Rise of the puppy DNA tests: How dog lovers are paying up to 140 to discover their pets are NOT actually the trendy breeds they thought [Video]

07:03 EDT 24 Jun 2024, updated 08:42 EDT 24 Jun 2024

Dog lovers are paying up to £140 on DNA tests for their hounds to discover their pets are not actually the trendy breeds they thought. 

Anxious owners are turning to the forensic technology to make sure their pooch’s breed is what was promised, with the dog DNA testing market expected to swell to be worth £570million by 2030, according to to Zion Market Research.

One woman paid out for a kit after fearing her labrador was an XL bully due to his ‘large head’. The test revealed he was actually a labrador-retriever mix.  

The home testing kits are being advertised online from places such as Pets At Home and Amazon and come with bristled swabs that are used to take saliva samples by swiping along a pooch’s gums which are then sent to laboratory. 

US-based Wisdom Panel is among the leading names in the industry with its £74.99 kit to …