Rihanna Announces Fenty Hair [Video]

That Rihanna reign just won’t let up.

Known for her record-setting music, iconic style, and trend-setting hairstyles, Rihanna is expanding her Fenty Beauty empire to include haircare. Rihanna announced Fenty Hair, on social media today, sending Rihanna Navy into overdrive.

Rihanna rocks a blonde pixie wig in the Fenty Hair promo clip on her Instagram page. “Are you ready?” she teases as she narrates the clip. Inspired by her love of versatile hairstyles, Ri Ri’s clever marketing video shows her visiting her new neighbors in a sleek trench coat, which could be a nod to Fenty Hair being the latest celebrity offering in the haircare industry following Beyonce’s Cecred launch earlier this year.

The visuals for Fenty Hair match the theme of her caption, “A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,” she wrote on social media.

“You know how much switching my hair up matters …