Rick Buijserd – The Power of the Marketplace | Partnerships Unraveled | [Video]

Unlock the power of cloud marketplaces with Rick Buijserd, Senior Partner Development Manager EMEA at AWS. Dive into how Independent Software Vendors (ISVs) can elevate their go-to-market strategies, resulting in higher win rates, faster sales cycles, and larger deal sizes. Rick reveals how AWS is transforming the marketplace landscape by prioritizing a customer-centric approach that mirrors Amazon’s success in both B2B and B2C sectors.

Discover the six essential traits of successful marketplace sellers—from strategic product selection to leadership commitment. Rick explains how training, collaboration, and operational excellence can align marketplace efforts with existing sales processes, turning abstract partnership ideas into concrete actions.

Ready to learn more? Listen to the full episode now and take your marketplace strategy to the next level!

Connect with Rick Buijserd on LinkedIn: https://nl.linkedin.com/in/rickbuijserd

Timestamps:
00:07 The Power of Building a Marketplace
06:56 Foundations of Successful Marketplace Sellers
11:21 Maximizing Customer Value Through Marketplace Collaboration
22:25 Streamlining Marketplace Procurement and Governance

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