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RICHARD EDEN: Meghan and Harry seem to be splitting their business interests. I have a very intriguing theory why… [Video]

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Global Marketing Strategies

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When the Duke and Duchess of Sussex moved to California to seek their fortune, their cheerleaders claimed they would be a new power couple, like George and Amal Clooney, who attended their wedding, but with added royal mystique. Comparisons were even made with former US president Barack Obama and his wife, Michelle, whose highly lucrative move into books and podcasts they hoped to emulate.

This week, we have seen evidence of how that dream lies in tatters, with Prince Harry and Meghan travelling in different directions when it comes to their careers. It is a new strategy – but to explain why they felt the need to adopt it, we have to go back to the moment they arrived in America.

The Sussexes’ ambition to harness their power as a couple became clear soon after they landed in Los Angeles on what Harry described as a ‘freedom flight’ from

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