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Richard Childress Racing Strikes Major NASCAR Partnership [Video]

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Global Marketing Strategies

Richard Childress Racing has announced a long-term partnership with Mack Trucks, naming Mack as the “Official Long-Haul Truck of Richard Childress Racing.” The collaboration promises to deliver substantial operational benefits.

“The Mack Anthem has repeatedly proven its dependability and quality for the last eight years serving as the Official Hauler of NASCAR,” said David Galbraith, vice president of marketing and global brand for Mack Trucks. This partnership will ensure that RCR’s technology and equipment are reliably transported to racing events.

The Mack Anthem 70-inch Stand-Up Sleeper models provided under this agreement are powered by a 13-liter Mack MP 8 engine delivering 505 horsepower and 1,860 lb.-ft. of torque. That’s a lot of torque.

Beyond operational efficiency, the partnership aims to foster engagement with NASCAR fans. The brand will offer experiences at events, including opportunities for customers to meet RCR drivers, tour the trucks, and be involved in victory lane celebrations.

Kyle Busch, driver of the #8 Morgan & …

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