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RH Blake Unveils First-of-Its-Kind Research on Thought Leadership Trends in the B2B Manufacturing Ecosystem | PR Newswire [Video]

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Global Marketing Strategies

Comprehensive study fills a critical knowledge gap, establishes new benchmarks, and delivers actionable marketing insights for manufacturers with long sales cycles

, /PRNewswire-PRWeb/ — RH Blake, a leading manufacturing-specialized marketing agency, today released Thought Leadership Marketing Trends in Manufacturing 2025. This is the first study to exclusively analyze the role of thought leadership in shaping buyer behavior of long-sales-cycle offerings in the B2B manufacturing sector, delivering insights that have never been systematically studied or documented before.

“This report highlights the untapped potential of thought leadership in transforming how manufacturers connect with their audiences, establish authority, and accelerate business growth.”

The report is based on a broad survey of decision-makers across the B2B manufacturing sector, making it the most comprehensive dataset on this topic to date. Key findings reveal:

  • 90% indicate they are more likely to consider buying from an organization that produces thought leadership content
  • 88% said they would be more receptive to sales …
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