How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

Revenues surge 118% at GAAGO [Video]

Categories
Strategic Partnerships and Alliances

The clash of the ash is raking in plenty of cash for GAAGO, with revenues surging by 118% to €4.96m last year, write Helen Bruce and Gordon Deegan.

New accounts filed by GAAGO Media Ltd show that the company’s overall revenues more than doubled, rising from €2.4m to €5.23m as the platform benefited from its deal to broadcast GAA games behind a paywall.

Revenues from the controversial GAA and RTÉ streaming joint venture were made up of €4.96m in subscription revenues and sponsorship income, which increased threefold from €90,000 to €273,437.

Earlier this year, Taoiseach Simon Harris and Tánaiste Micheál Martin were among those who hit out at GAAGO, with the Taoiseach claiming the GAA had “gotten it wrong”.

The Tánaiste added: “I’ve huge concerns about it.

“I don’t understand it, in terms of the promotion of the game of hurling.”

GAA president Jarlath Burnsdefended the streaming service in an interview in May on Today with Claire Byrne …

How to Market to Expensive Keywords
How to Market to Expensive Keywords
5 Steps to Creating Successful Ads