Revenue intelligence (RI) is a growing market. According to the Gartner Market Guide for Revenue Intelligence Platforms:
- By 2025, 70% of all B2B seller-buyer interactions will be recorded or analyzed to extract competitive, deal, and market insights using AI/ML and natural language processing (NLP).
- By 2025, 75% of B2B sales organizations will replace traditional sales playbooks with AI-based guided selling solutions.
Why is this technology evolving so rapidly? It’s because of the benefits it provides. Revenue intelligence empowers sales, marketing, and service teams with holistic access to critical data throughout the selling pipeline. Through high-powered AI analysis, organizations can identify sales opportunities with a much higher degree of accuracy than they can through non-RI methods or human intuition.
In this article, we’ll cover:
- What is revenue intelligence?
- Examples of revenue intelligence
- Benefits of revenue intelligence for sales
- Revenue intelligence vs. intelligent revenue
- Revenue intelligence platforms
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