Retired Track Star Allyson Felix Opens Management Firm Focused On Women’s Sports [Video]

Allyson Felix is the most decorated Olympian athlete in track and field. This year, she opened the first-ever daycare for athletes in the Olympic Village, after becoming an advocate for maternal health and fairness for pregnant athletes.

And she’s not done yet. Felix is now opening a firm, Always Alpha, dedicated to women’s sports. Variety was the first to report that she’s joining with her brother and business partner Wes Felix and executive Cosette Chaput in the new venture.

“Young athletes often ask me how I’ve diversified and consistently grown my business across marketing, media, entrepreneurship, venture, entertainment and impact,” Allyson Felix told Variety.“Wes and I did it ourselves piece by piece, out of necessity — because there wasn’t another option for transforming our vision into reality. With Always Alpha, we’re taking everything we learned and creating the modern management firm I used to dream of existing to help the next generation of talent do the same …