Retailers offering more deals, discounts to win customers back [Video]

The Federal Reserve is reporting “slow and steady” progress in bringing down inflation. But many shoppers say that’s not fast enough. They want relief now.

Some companies are answering that call. Others are simply feeling consumers flex their muscles, saying, “If you want our business, we want more value.”

Chipotle took the brunt of social media backlash when customers started noticing increased prices paired with smaller portion sizes.

Customers at the fast-casual chain even issued a TikTok “Chipotle Camera Trick Challenge,” in which people pointed their cameras at workers to pressure them into putting more on their plates.

While the company denies any directive to reduce portion sizes, the CEO announced on an earnings call this week that leadership is emphasizing training and coaching to ensure generous portion sizes remain a core brand equity for Chipotle.

Meanwhile, McDonald’s introduced a limited-time $5 value meal program. That four-week program is now …