Research to Impact: Associate Professor Michael Mehmet [Video]

Associate Professor Michael Mehmet presents on The power of social media research in policy and strategic development. Associate Professor Mehmet researches the area of social listening and have applied qualitative techniques in the area of policy development, social marketing, business practices, tourism and environmental management. Michael is an Associate Professor of Marketing in UOW’s School of Business.
https://scholars.uow.edu.au/michael-mehmet