Ewelina is a Reader in Digital Marketing & Analytics and Head of the Marketing Group at the University of Edinburgh. Explore how Ewelina and colleagues’ research uses Internet of Things, or IoT, technology to tackle over-tourism in rural destinations.
Ewelina discusses her project, developing IoT technologies to manage tourist flows in rural areas, to mitigate environmental damage and enhance visitor satisfaction. This initiative helps tourists make informed decisions, diverting them away from overcrowded sites to less explored locations, thus promoting environmental sustainability and benefiting local economies.
Ewelina Lacka: https://www.business-school.ed.ac.uk/staff/ewelina-lacka
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